arturo

morales

m

3D

Overview

This section brings together a collection of legacy projects from my earlier work in 3D design and visualization. While I no longer focus on this area, I’ve chosen to include it here to inspire others and to demonstrate my ability to think beyond traditional advertising — blending creativity, spatial design, and visual storytelling into meaningful brand experiences.

SOFTWARE

AdobeCC

Photoshop

Illustrator

AfterEffects

3DsMax

KeyShot

CHANNELS

ATL

BTL

Digital

B2C

B2B

SKILLS

Art Direction

Graphic Design

Retouching

Creative

Animation

Editorial Design

Web UX/UI Design

AI Prompting

Photography

3D

FedEx

Retail environment visualization

Created realistic 3D renderings for the brand’s upcoming FedEx Office concept in Mexico, showcasing the layout, color coding, and spatial organization for Print, Pack Plus, and Workstation areas. The goal was to visualize how the U.S. model could adapt to Mexican retail standards and customer flow.

FedEx

Retail environment visualization

Created realistic 3D renderings for the brand’s upcoming FedEx Office concept in Mexico, showcasing the layout, color coding, and spatial organization for Print, Pack Plus, and Workstation areas. The goal was to visualize how the U.S. model could adapt to Mexican retail standards and customer flow.

Nissan Dealership

Automotive display and event concept

Designed a series of 3D renders and product display concepts for a new dealership experience reveal, including automotive display podiums, interactive showcases, and event installations for model launches.

Nissan Dealership

Automotive display and event concept

Designed a series of 3D renders and product display concepts for a new dealership experience reveal, including automotive display podiums, interactive showcases, and event installations for model launches.

Palacio de Hierro

Luxury kiosk and retail activation design

Developed high-end mall displays and portable promotional units, including geometric showcases and branded carts, reflecting Palacio de Hierro’s refined and modern aesthetic. 3D renders by Juan Carlos Catano.

Palacio de Hierro

Luxury kiosk and retail activation design

Developed high-end mall displays and portable promotional units, including geometric showcases and branded carts, reflecting Palacio de Hierro’s refined and modern aesthetic. 3D renders by Juan Carlos Catano.

SoftMirage

Architectural interior and exterior renderings

Produced photorealistic visualizations for luxury residential and hospitality environments. Focused on lighting, material realism, and interior ambience to convey mood and scale.

SoftMirage

Architectural interior and exterior renderings

Produced photorealistic visualizations for luxury residential and hospitality environments. Focused on lighting, material realism, and interior ambience to convey mood and scale.

Stands

Trade show and exhibition booth design

Created 3D concepts and modular structures for major conferences and expos. Integrated product zones, lighting, and brand elements to enhance on-site visibility and engagement. Clients included Oster, HP, and Universidad Intercontinental.

Stands

Trade show and exhibition booth design

Created 3D concepts and modular structures for major conferences and expos. Integrated product zones, lighting, and brand elements to enhance on-site visibility and engagement. Clients included Oster, HP, and Universidad Intercontinental.

Vichy

Product display and animation design

Modeled and animated exhibition setups for the Normaderm line, combining packaging redesign with digital display integration and motion visualizations for marketing presentations.

Vichy

Product display and animation design

Modeled and animated exhibition setups for the Normaderm line, combining packaging redesign with digital display integration and motion visualizations for marketing presentations.

Police

Concept modeling and cinematic lighting study

A personal 3D exploration focusing on realistic modeling, materials, and environmental lighting. Created as a technical exercise in automotive detailing and animation setup.

Police

Concept modeling and cinematic lighting study

A personal 3D exploration focusing on realistic modeling, materials, and environmental lighting. Created as a technical exercise in automotive detailing and animation setup.

Evian

Experiential popup and mobile exhibition design

Developed a pop-up truck and multi-sensory display titled “Discover the Origin", recreating the journey of Evian water from alpine source to bottle through immersive 3D environments. Renders by Juan Carlos Catano.

Evian

Experiential popup and mobile exhibition design

Developed a pop-up truck and multi-sensory display titled “Discover the Origin", recreating the journey of Evian water from alpine source to bottle through immersive 3D environments. Renders by Juan Carlos Catano.

© 2025 Arturo Morales. All rights reserved.
© 2025 Arturo Morales. All rights reserved.
© 2025 Arturo Morales. All rights reserved.