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Overview
This section brings together a collection of legacy projects from my earlier work in 3D design and visualization. While I no longer focus on this area, I’ve chosen to include it here to inspire others and to demonstrate my ability to think beyond traditional advertising — blending creativity, spatial design, and visual storytelling into meaningful brand experiences.
SOFTWARE
AdobeCC
Photoshop
Illustrator
AfterEffects
3DsMax
KeyShot
CHANNELS
ATL
BTL
Digital
B2C
B2B
SKILLS
Art Direction
Graphic Design
Retouching
Creative
Animation
Editorial Design
Web UX/UI Design
AI Prompting
Photography
3D
FedEx
Retail environment visualization
Created realistic 3D renderings for the brand’s upcoming FedEx Office concept in Mexico, showcasing the layout, color coding, and spatial organization for Print, Pack Plus, and Workstation areas. The goal was to visualize how the U.S. model could adapt to Mexican retail standards and customer flow.
FedEx
Retail environment visualization
Created realistic 3D renderings for the brand’s upcoming FedEx Office concept in Mexico, showcasing the layout, color coding, and spatial organization for Print, Pack Plus, and Workstation areas. The goal was to visualize how the U.S. model could adapt to Mexican retail standards and customer flow.
Nissan Dealership
Automotive display and event concept
Designed a series of 3D renders and product display concepts for a new dealership experience reveal, including automotive display podiums, interactive showcases, and event installations for model launches.
Nissan Dealership
Automotive display and event concept
Designed a series of 3D renders and product display concepts for a new dealership experience reveal, including automotive display podiums, interactive showcases, and event installations for model launches.






Palacio de Hierro
Luxury kiosk and retail activation design
Developed high-end mall displays and portable promotional units, including geometric showcases and branded carts, reflecting Palacio de Hierro’s refined and modern aesthetic. 3D renders by Juan Carlos Catano.
Palacio de Hierro
Luxury kiosk and retail activation design
Developed high-end mall displays and portable promotional units, including geometric showcases and branded carts, reflecting Palacio de Hierro’s refined and modern aesthetic. 3D renders by Juan Carlos Catano.




SoftMirage
Architectural interior and exterior renderings
Produced photorealistic visualizations for luxury residential and hospitality environments. Focused on lighting, material realism, and interior ambience to convey mood and scale.
SoftMirage
Architectural interior and exterior renderings
Produced photorealistic visualizations for luxury residential and hospitality environments. Focused on lighting, material realism, and interior ambience to convey mood and scale.
Stands
Trade show and exhibition booth design
Created 3D concepts and modular structures for major conferences and expos. Integrated product zones, lighting, and brand elements to enhance on-site visibility and engagement. Clients included Oster, HP, and Universidad Intercontinental.
Stands
Trade show and exhibition booth design
Created 3D concepts and modular structures for major conferences and expos. Integrated product zones, lighting, and brand elements to enhance on-site visibility and engagement. Clients included Oster, HP, and Universidad Intercontinental.


Vichy
Product display and animation design
Modeled and animated exhibition setups for the Normaderm line, combining packaging redesign with digital display integration and motion visualizations for marketing presentations.
Vichy
Product display and animation design
Modeled and animated exhibition setups for the Normaderm line, combining packaging redesign with digital display integration and motion visualizations for marketing presentations.




Police
Concept modeling and cinematic lighting study
A personal 3D exploration focusing on realistic modeling, materials, and environmental lighting. Created as a technical exercise in automotive detailing and animation setup.
Police
Concept modeling and cinematic lighting study
A personal 3D exploration focusing on realistic modeling, materials, and environmental lighting. Created as a technical exercise in automotive detailing and animation setup.


Evian
Experiential popup and mobile exhibition design
Developed a pop-up truck and multi-sensory display titled “Discover the Origin", recreating the journey of Evian water from alpine source to bottle through immersive 3D environments. Renders by Juan Carlos Catano.
Evian
Experiential popup and mobile exhibition design
Developed a pop-up truck and multi-sensory display titled “Discover the Origin", recreating the journey of Evian water from alpine source to bottle through immersive 3D environments. Renders by Juan Carlos Catano.

























































