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Overview
Working on Alfa Romeo was about channeling the essence of Italian design — passion, precision, and performance — into every visual. As Art Director, I led the creative and post-production process across print, digital, and motion campaigns. From the sleek Giulia and Giulietta to the dynamic Stelvio QV, each piece balanced emotion and engineering, elevating the brand’s signature line: La meccanica delle emozioni.
SOFTWARE
AdobeCC
Photoshop
Illustrator
InDesign
AfterEffects
CHANNELS
ATL
BTL
Digital
B2C
SKILLS
Art Direction
Graphic Design
Retouching
Creative
Animation
Editorial Design
Billboards
The power of Italian elegance
The billboard campaign emphasized Alfa Romeo’s sculpted design and racing heritage through bold minimalism. Clean compositions, dramatic lighting, and the iconic triangular grille were used as focal points to express sophistication and elegance.
Billboards
The power of Italian elegance
The billboard campaign emphasized Alfa Romeo’s sculpted design and racing heritage through bold minimalism. Clean compositions, dramatic lighting, and the iconic triangular grille were used as focal points to express sophistication and elegance.
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TV Commercials
Emotion in every frame
The TV spots captured Alfa Romeo’s spirit through cinematic storytelling — fast cuts, warm lighting, and close-ups of every curve and contour. The narrative connected the thrill of driving with the brand’s Italian heritage and emotional allure.
TV Commercials
Emotion in every frame
The TV spots captured Alfa Romeo’s spirit through cinematic storytelling — fast cuts, warm lighting, and close-ups of every curve and contour. The narrative connected the thrill of driving with the brand’s Italian heritage and emotional allure.
Magazine Ads
Precision in motion
Each print ad focused on translating Alfa Romeo’s craftsmanship and technology into tactile visuals. The layouts paired emotional photography with clean typography, delivering a sense of controlled energy and luxury.
Magazine Ads
Precision in motion
Each print ad focused on translating Alfa Romeo’s craftsmanship and technology into tactile visuals. The layouts paired emotional photography with clean typography, delivering a sense of controlled energy and luxury.
MORE
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Digital Retouching (before AI)
From photo to performance
Every Alfa Romeo visual was refined through manual retouching — enhancing color depth, reflections, and motion without compromising realism. The goal was to make the vehicles look as dynamic on-screen as they do on the road.
Digital Retouching (before AI)
From photo to performance
Every Alfa Romeo visual was refined through manual retouching — enhancing color depth, reflections, and motion without compromising realism. The goal was to make the vehicles look as dynamic on-screen as they do on the road.
MORE