Overview

A comprehensive suite of print assets was developed for both the AT&T Consumer and AT&T Business divisions, unifying tone, structure, and visual clarity. Clean layouts, vibrant imagery, and consistent typographic hierarchy reflected the brand’s modern and tech-forward identity. These materials were used for retail, corporate, and direct marketing purposes — each one maintaining brand consistency across multiple audiences and markets.

The retail flyers introduced AT&T’s consumer plans and prepaid services through bright visuals and simplified messaging. Product imagery was digitally retouched and balanced to highlight smartphone design and screen quality while integrating lifestyle photography that reflected connection and energy. Each flyer was built to adapt easily for print, email, and digital display while maintaining visual consistency with AT&T’s brand guidelines.

A series of branded giveaways and corporate gifts was designed for internal teams and high-value clients. The visual language emphasized minimalist packaging, sleek geometry, and the recognizable AT&T blue palette to ensure an elevated yet friendly aesthetic.

3D modeling and visualization were used to create promotional furniture that merged brand identity with functional retail design. The structures highlighted prepaid card offers and smartphone accessories while maintaining the light, open feel of AT&T’s spatial branding. All units were designed for easy assembly and visual flexibility across retail environments — 3D renders created by Juan Carlos Catano.

The retail display system brought the AT&T brand to life in high-traffic environments such as shopping malls and carrier outlets. Combining light, metal, and glass textures, the kiosks were designed to attract attention while delivering information clearly and intuitively. Backlit branding and organized product zones made it easy for customers to explore AT&T services and promotions — blending aesthetics with usability.