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Overview
A collection of integrated campaigns for Evan Williams Bourbon, spanning brand partnerships, digital storytelling, and product-focused promotions. Each campaign demonstrates how consistency in visual identity and storytelling can adapt across multiple sub-brands while preserving the heritage of one of America’s most iconic bourbons.
SOFTWARE
AdobeCC
Photoshop
Illustrator
InDesign
Lightroom
AfterEffects
Figma
CHANNELS
ATL
BTL
Digital
B2C
SKILLS
Art Direction
Graphic Design
Retouching
Creative
Animation
Editorial Design
Web UX/UI Design
Photography
3D
Partnership with the MLB
Brand partnership launch
Brought the Evan Williams x MLB collaboration to life with heroic key art and a fast, modular social system for playoffs and marquee moments. Photography direction and heavy compositing turned tabletop assets into on-field storytelling.
Partnership with the MLB
Brand partnership launch
Brought the Evan Williams x MLB collaboration to life with heroic key art and a fast, modular social system for playoffs and marquee moments. Photography direction and heavy compositing turned tabletop assets into on-field storytelling.


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American-Made Heroes
Honoring veterans through stories worth toasting
Social-first creative celebrating the American-Made Heroes Foundation and veteran honorees. Crafted a respectful, cinematic language across static and motion pieces, anchored by clean typography and service-forward iconography.
American-Made Heroes
Honoring veterans through stories worth toasting
Social-first creative celebrating the American-Made Heroes Foundation and veteran honorees. Crafted a respectful, cinematic language across static and motion pieces, anchored by clean typography and service-forward iconography.








Straights
Bottled-In-Bond and More!
A cohesive platform for Bottled-In-Bond across print, OOH, and social. The big B monogram, tactile engravings, and proof-forward copy built a premium yet approachable look that scales from posters to stories.
Straights
Bottled-In-Bond and More!
A cohesive platform for Bottled-In-Bond across print, OOH, and social. The big B monogram, tactile engravings, and proof-forward copy built a premium yet approachable look that scales from posters to stories.


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Flavors
Flavor the moment across Apple, Honey, Peach, Cinnamon, and Cherry
A bright, kinetic system for the flavored lineup—snackable motion loops, pattern fields built from tasting notes, and playful promo mechanics. Color-driven sets keep each flavor distinct while feeling part of one family.
Flavors
Flavor the moment across Apple, Honey, Peach, Cinnamon, and Cherry
A bright, kinetic system for the flavored lineup—snackable motion loops, pattern fields built from tasting notes, and playful promo mechanics. Color-driven sets keep each flavor distinct while feeling part of one family.
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Egg Nog
Seasonal classic with a cozy, ready-to-serve story
Holiday campaign blending warm tabletop cinematography, sparkling bokeh treatments, and a lightweight landing page to convert seasonal interest. Pre-AI retouching emphasized label relief, frosting, and glass highlights.
Egg Nog
Seasonal classic with a cozy, ready-to-serve story
Holiday campaign blending warm tabletop cinematography, sparkling bokeh treatments, and a lightweight landing page to convert seasonal interest. Pre-AI retouching emphasized label relief, frosting, and glass highlights.
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