arturo

morales

m

Evan Williams

Overview

A collection of integrated campaigns for Evan Williams Bourbon, spanning brand partnerships, digital storytelling, and product-focused promotions. Each campaign demonstrates how consistency in visual identity and storytelling can adapt across multiple sub-brands while preserving the heritage of one of America’s most iconic bourbons.

SOFTWARE

AdobeCC

Photoshop

Illustrator

InDesign

Lightroom

AfterEffects

Figma

CHANNELS

ATL

BTL

Digital

B2C

SKILLS

Art Direction

Graphic Design

Retouching

Creative

Animation

Editorial Design

Web UX/UI Design

Photography

3D

Partnership with the MLB

Brand partnership launch

Brought the Evan Williams x MLB collaboration to life with heroic key art and a fast, modular social system for playoffs and marquee moments. Photography direction and heavy compositing turned tabletop assets into on-field storytelling.

Partnership with the MLB

Brand partnership launch

Brought the Evan Williams x MLB collaboration to life with heroic key art and a fast, modular social system for playoffs and marquee moments. Photography direction and heavy compositing turned tabletop assets into on-field storytelling.

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American-Made Heroes

Honoring veterans through stories worth toasting

Social-first creative celebrating the American-Made Heroes Foundation and veteran honorees. Crafted a respectful, cinematic language across static and motion pieces, anchored by clean typography and service-forward iconography.

American-Made Heroes

Honoring veterans through stories worth toasting

Social-first creative celebrating the American-Made Heroes Foundation and veteran honorees. Crafted a respectful, cinematic language across static and motion pieces, anchored by clean typography and service-forward iconography.

Straights

Bottled-In-Bond and More!

A cohesive platform for Bottled-In-Bond across print, OOH, and social. The big B monogram, tactile engravings, and proof-forward copy built a premium yet approachable look that scales from posters to stories.

Straights

Bottled-In-Bond and More!

A cohesive platform for Bottled-In-Bond across print, OOH, and social. The big B monogram, tactile engravings, and proof-forward copy built a premium yet approachable look that scales from posters to stories.

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Flavors

Flavor the moment across Apple, Honey, Peach, Cinnamon, and Cherry

A bright, kinetic system for the flavored lineup—snackable motion loops, pattern fields built from tasting notes, and playful promo mechanics. Color-driven sets keep each flavor distinct while feeling part of one family.

Flavors

Flavor the moment across Apple, Honey, Peach, Cinnamon, and Cherry

A bright, kinetic system for the flavored lineup—snackable motion loops, pattern fields built from tasting notes, and playful promo mechanics. Color-driven sets keep each flavor distinct while feeling part of one family.

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Egg Nog

Seasonal classic with a cozy, ready-to-serve story

Holiday campaign blending warm tabletop cinematography, sparkling bokeh treatments, and a lightweight landing page to convert seasonal interest. Pre-AI retouching emphasized label relief, frosting, and glass highlights.

Egg Nog

Seasonal classic with a cozy, ready-to-serve story

Holiday campaign blending warm tabletop cinematography, sparkling bokeh treatments, and a lightweight landing page to convert seasonal interest. Pre-AI retouching emphasized label relief, frosting, and glass highlights.

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© 2025 Arturo Morales. All rights reserved.
© 2025 Arturo Morales. All rights reserved.
© 2025 Arturo Morales. All rights reserved.