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Overview
For Interceramic, the creative approach reimagined home renovation as an emotional and relatable experience. The campaign invited customers to “listen” to their homes — transforming tiles, bathrooms, and kitchens into expressive characters that “speak” when it’s time for a remodel. The project combined masterful 3D design, print craftsmanship, and cinematic storytelling to elevate the brand’s promise of quality, beauty, and durability under the concept:
“Do you hear your house screaming: and when will the remodeling be done?”
SOFTWARE
AdobeCC
Photoshop
Lightroom
AfterEffects
CHANNELS
ATL
BTL
B2C
SKILLS
Art Direction
Graphic Design
Retouching
Creative
Photography
Master Graphics / Billboards
When words become spaces
The master visuals for Interceramic were built around a striking typographic concept: each word — CASA, PISO, BAÑO, COCINA — was turned into a miniature 3D interior space. Every letter became its own room, designed with furniture, textures, and lighting that reflected the real materials Interceramic offers. The campaign stood out in both outdoor and digital formats, merging architectural realism with design creativity. The 3D compositions were entirely custom-modeled and rendered to maintain brand fidelity while achieving a high level of photorealism.
Master Graphics / Billboards
When words become spaces
The master visuals for Interceramic were built around a striking typographic concept: each word — CASA, PISO, BAÑO, COCINA — was turned into a miniature 3D interior space. Every letter became its own room, designed with furniture, textures, and lighting that reflected the real materials Interceramic offers. The campaign stood out in both outdoor and digital formats, merging architectural realism with design creativity. The 3D compositions were entirely custom-modeled and rendered to maintain brand fidelity while achieving a high level of photorealism.
Creative Design
Design that speaks to emotion
The creative concept humanized the home renovation process — capturing the moments when homeowners feel it’s “time for something new.” Each piece told a story, blending humor and empathy to inspire action. Supporting materials extended the concept into printed collateral, product booklets, and showroom communication, maintaining visual continuity and a tone that was both aspirational and accessible.
Creative Design
Design that speaks to emotion
The creative concept humanized the home renovation process — capturing the moments when homeowners feel it’s “time for something new.” Each piece told a story, blending humor and empathy to inspire action. Supporting materials extended the concept into printed collateral, product booklets, and showroom communication, maintaining visual continuity and a tone that was both aspirational and accessible.
TV Commercials
Turning renovation into storytelling
The television spots brought the campaign to life through clever transitions and emotional resonance. Rooms transformed before the viewer’s eyes as voices humorously “spoke up” to remind their owners it was time for a change. The animation and editing style mirrored the realism of the print visuals — every tile, fixture, and reflection was carefully crafted to align with Interceramic’s premium image. TVC directed by Henri Martinez.
TV Commercials
Turning renovation into storytelling
The television spots brought the campaign to life through clever transitions and emotional resonance. Rooms transformed before the viewer’s eyes as voices humorously “spoke up” to remind their owners it was time for a change. The animation and editing style mirrored the realism of the print visuals — every tile, fixture, and reflection was carefully crafted to align with Interceramic’s premium image. TVC directed by Henri Martinez.
