Overview

Before the rise of AI tools, all Jeep master visuals were crafted through manual digital retouching. Each scene was built to feel cinematic and authentic — vehicles placed in epic landscapes with natural lighting and environmental realism. The goal was to make viewers feel the air, dust, and freedom of every location.

A fresh and youthful take on the Jeep experience, this campaign targeted urban explorers who crave spontaneity. The creative direction paired natural landscapes with contemporary photography to bridge the worlds of adventure and everyday life.

From holiday campaigns to social causes, Jeep’s social media became a playground for creative storytelling. Each post merged cultural relevance with the brand’s adventurous DNA — celebrating nature, innovation, and identity in equal measure.

Dealership books and print materials were designed to feel like lifestyle magazines rather than sales catalogs. Each page combined rich photography, storytelling, and clear information hierarchy, turning specs into experiences.

For promotional periods, the challenge was to keep the brand’s aspirational tone while clearly communicating offers. I designed cohesive layouts using Jeep’s photography and bold typography to maintain visual strength without losing authenticity.