Overview

This rebrand brought a fresh, confident look to the National Cybersecurity Alliance, creating a cohesive system across web, social, and print. The website redesign introduced a more intuitive, human-centered layout that made cybersecurity resources easier to explore. The visual approach balanced trustworthiness with approachability, using clean typography, soft gradients, and plenty of white space.

To make cybersecurity feel current and relevant, I designed a vibrant set of graphics for social platforms. The designs mix photography, gradients, and infographics to simplify key messages like online safety tips and event promotions. Each post follows a modular system, keeping the brand instantly recognizable while flexible enough for different campaign topics.

This nationwide campaign tackled the rising threat of AI-generated voice scams. The creative direction focused on emotional realism — showing the shock and confusion of hearing a familiar voice that isn’t real. The visuals combined dramatic portraits with text messages from fake callers, paired with interactive web and social experiences that invited people to “listen and learn.”

This playful campaign used dating-app culture to highlight how easily people can fall for online scams. We created a fake app prototype called Phisher that mimicked Tinder's swipe interface, revealing how scammers operate. The tone was fun and relatable at first glance — until users realized how real and common these tactics are.