•→ Rebranding & Website Redesign

Modern identity and digital refresh

This rebrand brought a fresh, confident look to the National Cybersecurity Alliance, creating a cohesive system across web, social, and print. The website redesign introduced a more intuitive, human-centered layout that made cybersecurity resources easier to explore. The visual approach balanced trustworthiness with approachability, using clean typography, soft gradients, and plenty of white space. Visit StaySafeOnline.org

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Structured website redesign for the National Cybersecurity Alliance with clean typography and gradient UI, built in Framer.

Structured website redesign for the National Cybersecurity Alliance with clean typography and gradient UI, built in Framer.

•→ Social Media Graphics

Educational content made engaging

To make cybersecurity feel current and relevant, I designed a vibrant set of graphics for social platforms. The designs mix photography, gradients, and infographics to simplify key messages like online safety tips and event promotions. Each post follows a modular system, keeping the brand instantly recognizable while flexible enough for different campaign topics.

•→ AI Fools

Awareness campaign about AI voice cloning

This nationwide campaign tackled the rising threat of AI-generated voice scams. The creative direction focused on emotional realism — showing the shock and confusion of hearing a familiar voice that isn’t real. The visuals combined dramatic portraits with text messages from fake callers, paired with interactive web and social experiences that invited people to “listen and learn.” View landing page: Phisher.StaySafeOnline.org

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Landing page introducing the SafeWord campaign for AI Fools across desktop and mobile.

Landing page introducing the SafeWord campaign for AI Fools across desktop and mobile.

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Series of social and story ads and billboards showing people reacting to fake emergency calls created with AI.

Series of social and story ads and billboards showing people reacting to fake emergency calls created with AI.

•→ Phisher

Romance scams meet digital awareness

This playful campaign used dating-app culture to highlight how easily people can fall for online scams. We created a fake app prototype called Phisher that mimicked Tinder's swipe interface, revealing how scammers operate. The tone was fun and relatable at first glance — until users realized how real and common these tactics are. Visit the landing page: Phisher.StaySafeOnline.org

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Social graphics illustrating fake dating profiles used by scammers and clever social media graphics.

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Social graphics illustrating fake dating profiles used by scammers and clever social media graphics.

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•→ Kubikle

The office comedy about cybercriminals

A workplace comedy that swaps fear for humor, turning cybercriminals into characters to make security awareness more engaging. I led the creative concept and TV-first UX/UI design, resulting in a series recognized with two CSO50 Awards for its innovative approach to education. Visit KubikleSeries.com

•→ Then & Now

Cybersecurity, made simple for older adults

Designed for older adults, this campaign translates complex security topics into clear, practical guidance. I led the creative direction, landing page design, and workbook development, creating a scalable system of digital and print resources that help users build safer online habits. Learn more at ThenAndNow.info.