Overview

The visual direction focused on creating cinematic scenes with natural light and dynamic compositions that matched Nine West’s metropolitan essence. Each photoshoot was planned to blend lifestyle authenticity with the polish of high-end fashion — elegant poses, confident motion, and subtle product emphasis on shoes and handbags. Whether on city streets or relaxed outdoor settings, every photo carried the same guiding principle: style that moves with you.

Seasonal campaigns and product launches were translated into clean, modern layouts for both print and digital media. Each composition featured generous white space and a minimal typographic grid to frame the hero product. Promotions such as “Mom Is the Queen” and “Siempre Listas, Siempre Más” introduced emotional storytelling into the brand’s identity — connecting fashion moments to personal narratives.

The campaign required extensive post-production to achieve perfect texture, tone, and lighting across all materials. All retouching was done manually, preserving skin realism, enhancing color harmony, and refining reflections and materials — especially leather, suede, and metal accents — to emphasize craftsmanship. The result was a unified, luxurious aesthetic across platforms, maintaining visual balance and precision in every piece.

To ensure visual consistency across physical stores, I created layouts and key visuals for window and in-store displays. These incorporated strong color accents, product focus, and clean composition grids that echoed the elegance of Nine West’s global aesthetic. The displays invited customers into a refined environment — elegant, modern, and aspirational — aligning the in-store experience with the campaign’s editorial tone.