Go back

arturo

morales

Overview

This was one of the most rewarding long-term collaborations of my career — a full creative partnership with Nissan LATAM and the Caribbean, with occasional collaborations supporting the Mexican team. I served as Art Director leading creative concepting, visual identity, animation, photography direction, digital retouching, and UX/UI design for both online and in-dealership experiences. The challenge was to make cutting-edge automotive technology feel approachable and emotionally exciting — blending sleek innovation with human-centered storytelling tailored to each market’s unique voice.

SOFTWARE

AdobeCC

Photoshop

Illustrator

InDesign

Lightroom

AfterEffects

3DsMax

KeyShot

CHANNELS

ATL

BTL

Digital

B2C

B2B

SKILLS

Art Direction

Graphic Design

Retouching

Creative

Animation

Editorial Design

Web UX/UI Design

Photography

`•→` Nissan Intelligent Mobility

Driving the future through innovation

This campaign introduced Nissan’s Intelligent Mobility technologies across Latin America, turning complex engineering into simple, memorable visuals. The creative direction focused on movement, precision, and trust — brought to life through elegant line work, animation, and spatial design.

`•→` Digital

Technology that drives confidence

This campaign was all about translating advanced engineering into something people could feel — not just understand. Through motion graphics, animation, and sleek digital layouts, the goal was to make features like engine braking and trace control visually intuitive. Every detail, from the way lines curved to how the interface moved, was designed to communicate precision and innovation without feeling overly technical.

Social media series explaining advanced technology of NIM in approachable ways.

`•→` Point of Sale

Innovation you can step into

For this point-of-sale experience, we transformed Nissan’s Intelligent Mobility message into a physical, interactive environment. Each element — lighting, motion, and structure — was carefully choreographed to help visitors explore technology in a tactile way. The result was a sleek, futuristic space that felt more like an art installation than a car display, blending storytelling with cutting-edge design.

Interactive 3D retail spaces showing the technology in action — designed to immerse visitors through motion, light, and sound.

Interactive 3D retail spaces showing the technology in action — designed to immerse visitors through motion, light, and sound.

`•→` Nissan Tour

Test-drive excitement on the road

A nationwide activation designed to bring Nissan vehicles directly to potential buyers. The event design invited drivers to experience performance and technology firsthand — “Who drives it, buys it.”

Event photos showcasing the excitement of live demonstrations and personal interactions with the vehicles.

Event photos showcasing the excitement of live demonstrations and personal interactions with the vehicles.

`•→` Murano

Elegance in motion

A luxury-focused launch highlighting the sculptural design and refinement of the Murano. Every touchpoint — from master graphics to event experiences — reflected sophistication, craftsmanship, and attention to detail.

`•→` Print Catalog

Design that speaks luxury

The Murano catalog was created to capture the car’s sculptural form and refined craftsmanship through elegant, editorial-style design. Every spread combined rich photography with clean typographic layouts and soft metallic tones that echoed the vehicle’s aesthetic. The goal was to make flipping through the catalog feel like experiencing the car itself — sophisticated, modern, and effortlessly premium.

Dealership books and brochures highlighting premium materials and design innovations.

Dealership books and brochures highlighting premium materials and design innovations.

`•→` Murano Event

A sensorial launch for a design icon

To unveil the new Murano, we designed an immersive event inspired by the car’s copper accents and architectural curves. The experience blended warm metallic textures, curated lighting, and refined digital interactions — from chauffeur notifications to branded keepsakes. It was less about spectacle and more about feeling — a seamless expression of Murano’s understated luxury and innovation.

An exclusive Murano Event, blending copper-toned textures and minimalist digital interfaces inspired by contemporary architecture.

An exclusive Murano Event, blending copper-toned textures and minimalist digital interfaces inspired by contemporary architecture.

`•→` UEFA Champion’s League

Where performance meets passion

As an official UEFA sponsor, Nissan’s campaign celebrated the energy of football and driving performance in perfect sync. The visual language combined motion, emotion, and the stadium’s electricity.

Interactive game activations and branded foosball tables for fan engagement.

Interactive game activations and branded foosball tables for fan engagement.

“School of Excitement” campaign encouraging young audiences to feel the Nissan thrill.

`•→` Kicks

Attitude meets innovation

The launch of the Nissan Kicks was all about personality — energetic, youthful, and bold. My direction emphasized motion, color contrast, and confident urban design.

Dealership books detailing design, tech, and safety innovations.

Dealership books detailing design, tech, and safety innovations.

3D animations and VR test-drive experiences, letting users virtually “feel” the drive.

3D animations and VR test-drive experiences, letting users virtually “feel” the drive.

`•→` March

From chaos to emotion

Playful and colorful, the Nissan March campaign captured youthful spontaneity. The creative idea was built around transforming everyday chaos into joy through smart design and technology.

Dealership booklets and floor activations.

Dealership booklets and floor activations.

Point-of-sale and event activations using 3D projection walls and interactive installations.

Point-of-sale and event activations using 3D projection walls and interactive installations.

`•→` NP300

Tough, smart, and ready for anything

A rugged campaign for Nissan’s iconic pickup — focused on endurance and intelligence.

Digital retouching (before AI) to balance realism with cinematic atmosphere.

Promo pieces including scale model displays and conceptual “hourglass” visuals representing durability over time.

Promo pieces including scale model displays and conceptual “hourglass” visuals representing durability over time.

`•→` Olympic Games

The spirit of competition and drive

A limited-edition campaign aligning with the Olympic spirit — using sleek medal-inspired visuals and a UX/UI interface built around sportsmanship and achievement.

Mobile-first designs with gold, silver, and bronze visual hierarchy.

Mobile-first designs with gold, silver, and bronze visual hierarchy.

Promotional graphics for digital and in-store screens tied to athletic performance themes.

Promotional graphics for digital and in-store screens tied to athletic performance themes.

`•→` Pathfinder

Adventure with confidence

The Pathfinder launch brought family adventure and technology together through powerful imagery and seamless digital design.

Dealership books and digital layouts with crisp, minimal UX/UI design for product showcases.

Dealership books and digital layouts with crisp, minimal UX/UI design for product showcases.

`•→` Santa’s Helper

Holiday cheer, Nissan style

A fun seasonal activation blending storytelling and social engagement. The campaign positioned the NP300 Frontier as “Santa’s official helper.”

Festive visuals of the truck turned into Santa’s sleigh for social and print.

Festive visuals of the truck turned into Santa’s sleigh for social and print.

Promo materials and snow globe concepts for promotion.

Promo materials and snow globe concepts for promotion.

`•→` Sentra

Real emotion, every day

Positioned around the “Real Emotion” idea, Sentra’s launch mixed natural-light photography with crisp editorial design to feel authentic and premium. I worked on the art direction, pre-AI retouching, dealer materials, and in-store experiences to keep the story consistent from print to showroom.