Overview

This campaign introduced Nissan’s Intelligent Mobility technologies across Latin America, turning complex engineering into simple, memorable visuals. The creative direction focused on movement, precision, and trust — brought to life through elegant line work, animation, and spatial design.

This campaign was all about translating advanced engineering into something people could feel — not just understand. Through motion graphics, animation, and sleek digital layouts, the goal was to make features like engine braking and trace control visually intuitive. Every detail, from the way lines curved to how the interface moved, was designed to communicate precision and innovation without feeling overly technical.

For this point-of-sale experience, we transformed Nissan’s Intelligent Mobility message into a physical, interactive environment. Each element — lighting, motion, and structure — was carefully choreographed to help visitors explore technology in a tactile way. The result was a sleek, futuristic space that felt more like an art installation than a car display, blending storytelling with cutting-edge design.

A nationwide activation designed to bring Nissan vehicles directly to potential buyers. The event design invited drivers to experience performance and technology firsthand — “Who drives it, buys it.”

A luxury-focused launch highlighting the sculptural design and refinement of the Murano. Every touchpoint — from master graphics to event experiences — reflected sophistication, craftsmanship, and attention to detail.

The Murano catalog was created to capture the car’s sculptural form and refined craftsmanship through elegant, editorial-style design. Every spread combined rich photography with clean typographic layouts and soft metallic tones that echoed the vehicle’s aesthetic. The goal was to make flipping through the catalog feel like experiencing the car itself — sophisticated, modern, and effortlessly premium.

To unveil the new Murano, we designed an immersive event inspired by the car’s copper accents and architectural curves. The experience blended warm metallic textures, curated lighting, and refined digital interactions — from chauffeur notifications to branded keepsakes. It was less about spectacle and more about feeling — a seamless expression of Murano’s understated luxury and innovation.

As an official UEFA sponsor, Nissan’s campaign celebrated the energy of football and driving performance in perfect sync. The visual language combined motion, emotion, and the stadium’s electricity.

The launch of the Nissan Kicks was all about personality — energetic, youthful, and bold. My direction emphasized motion, color contrast, and confident urban design.

Playful and colorful, the Nissan March campaign captured youthful spontaneity. The creative idea was built around transforming everyday chaos into joy through smart design and technology.

A rugged campaign for Nissan’s iconic pickup — focused on endurance and intelligence.

A limited-edition campaign aligning with the Olympic spirit — using sleek medal-inspired visuals and a UX/UI interface built around sportsmanship and achievement.

The Pathfinder launch brought family adventure and technology together through powerful imagery and seamless digital design.

A fun seasonal activation blending storytelling and social engagement. The campaign positioned the NP300 Frontier as “Santa’s official helper.”

Positioned around the “Real Emotion” idea, Sentra’s launch mixed natural-light photography with crisp editorial design to feel authentic and premium. I worked on the art direction, pre-AI retouching, dealer materials, and in-store experiences to keep the story consistent from print to showroom.

A variety of dealership materials and printed collateral designed to maintain a consistent look and feel across multiple Nissan lines.