Overview

Developed visual assets and campaign imagery for automotive brands including Corvette, Ford, and Toyota, handling digital retouching (pre-AI) and ad compositions for print and outdoor applications.

Led the creative development of CityPremios, the hotels’ loyalty and rewards program. Work included UX/UI for the web portal, membership card design, print and digital promotions, and advertising collateral across CityExpress, CitySuites, and CityJunior.

Created a 3D-rendered mall kiosk for MovieCity 3D product promotion. Also designed campaign ads, TV schedule templates, and UX/UI layouts for digital platforms — blending entertainment visuals with interactive usability. MovieCity was later bought by Fox.

Designed the visual identity and master graphics for Nubia’s Be Yourself campaign, exploring how technology and personality merge through creative visual storytelling.

Executed high-end manual retouching for editorial and advertising work — including complex composites like a Mexico City subway scene, body transformation studies, and portrait enhancement focused on natural tones and realism.

Designed a point-of-sale activation and digital trivia game experience for Star Wars at Walmart, including UX/UI design, promotional assets, and collectible packaging. The campaign featured one Darth Maul life-size autographed statue by George Lucas.

Developed the master graphics, poster visuals, and endcard design for the Televisa series La Piloto, capturing the show’s cinematic tone and emotional tension through bold, dynamic imagery.

Produced book cover layouts for FranklinCovey, as well as magazine ads for Mitsubishi Engines, the New Journal of Chemistry, and others. Each project combined strategic design systems with product storytelling.