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Overview
For Quaker State, the goal was to modernize one of the most recognized oil brands in the automotive industry by aligning its visuals with a new era of performance and sustainability. The creative direction emphasized innovation, reliability, and the spirit of endurance — showing that Quaker State products not only protect engines but also drive efficiency and environmental responsibility. The work ranged from high-end digital retouching and master graphics to conceptual promotional campaigns and broadcast storytelling.
SOFTWARE
AdobeCC
Photoshop
Illustrator
InDesign
Lightroom
AfterEffects
CHANNELS
ATL
BTL
Digital
B2C
B2B
SKILLS
Art Direction
Graphic Design
Retouching
Creative
Photography
Master Graphics
Performance meets precision
The hero visuals for Quaker State Racing Gas and XTR-Pro required complex image compositions that merged 3D rendering, product photography, and manual digital retouching — all completed before the introduction of AI-based tools. Each element was carefully balanced: metallic highlights, liquid motion, and brand color consistency were refined frame by frame to convey energy, power, and movement. The resulting visuals became the foundation for the brand’s new visual standard across print, retail, and digital spaces.
Master Graphics
Performance meets precision
The hero visuals for Quaker State Racing Gas and XTR-Pro required complex image compositions that merged 3D rendering, product photography, and manual digital retouching — all completed before the introduction of AI-based tools. Each element was carefully balanced: metallic highlights, liquid motion, and brand color consistency were refined frame by frame to convey energy, power, and movement. The resulting visuals became the foundation for the brand’s new visual standard across print, retail, and digital spaces.
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Creative Promo Ideas
Recycle Program – “From Old to New”
An eco-forward initiative that reimagined sustainability for the automotive industry. Used plastic bottles were collected and recycled to create mechanic uniforms — a tangible demonstration of Quaker State’s commitment to responsibility and innovation.
Creative Promo Ideas
Recycle Program – “From Old to New”
An eco-forward initiative that reimagined sustainability for the automotive industry. Used plastic bottles were collected and recycled to create mechanic uniforms — a tangible demonstration of Quaker State’s commitment to responsibility and innovation.
MORE
TV Commercial
“No te desgastes”
The television campaign brought Quaker State’s new identity to life through cinematic storytelling. Combining dynamic motion graphics with live-action sequences, the spot connected human endurance with engine performance — both powered by protection and consistency. The narrative encouraged consumers to trust Quaker State’s proven technology: “Elige la tecnología superior en aceite.”
TV Commercial
“No te desgastes”
The television campaign brought Quaker State’s new identity to life through cinematic storytelling. Combining dynamic motion graphics with live-action sequences, the spot connected human endurance with engine performance — both powered by protection and consistency. The narrative encouraged consumers to trust Quaker State’s proven technology: “Elige la tecnología superior en aceite.”