Jeep
Working with Jeep was an opportunity to blend adventure with design. I led the art direction and digital retouching for global and regional campaigns, creating high-impact visuals that celebrate freedom, terrain, and lifestyle. Each project combined meticulous visual craftsmanship with bold storytelling — from national print campaigns to creative social media concepts that kept the brand’s rugged spirit alive.
Evan Williams
A collection of integrated campaigns for Evan Williams Bourbon, spanning brand partnerships, digital storytelling, and product-focused promotions. Each campaign demonstrates how consistency in visual identity and storytelling can adapt across multiple sub-brands while preserving the heritage of one of America’s most iconic bourbons.
Microsoft
As part of the Wonder Woman 1984 global launch, Microsoft collaborated with Warner Bros. to create a digital campaign that connected the film’s narrative of empowerment and discovery with the power of technology. The concept: “Turn your tech skills into superpowers.” The campaign combined cinematic visuals with the sleek precision of Microsoft’s brand world — blending mythology, coding, and futuristic design into one cohesive experience. I was responsible for developing the master graphics and animation assets that brought this collaboration to life, ensuring both brands coexisted in a visually seamless way.
National Cybersecurity Alliance
Working with the National Cybersecurity Alliance has been one of those projects where creativity and purpose meet. I’ve led the art direction and design across multiple campaigns, helping transform complex cybersecurity topics into visuals that are easy to understand and engaging for people of all ages. From rebranding and web design to social media, billboards, and animated stories, each campaign focused on empowering people to stay safe online — while keeping the messaging modern, relatable, and visually striking.
Alfa Romeo
Working on Alfa Romeo was about channeling the essence of Italian design — passion, precision, and performance — into every visual. As Art Director, I led the creative and post-production process across print, digital, and motion campaigns. From the sleek Giulia and Giulietta to the dynamic Stelvio QV, each piece balanced emotion and engineering, elevating the brand’s signature line: La meccanica delle emozioni.
Tequila Jose Cuervo
Working with the world’s most iconic tequila brand meant reimagining tradition with bold, modern storytelling. Across multiple product lines — Cristalino, Plata, and Reposado — I led creative direction and visual design for campaigns that fused craftsmanship, innovation, and emotion. Each concept captured the spirit of Mexico while appealing to a global audience, balancing premium aesthetics with playful creativity.
Nissan
This was one of the most rewarding long-term collaborations of my career — a full creative partnership with Nissan LATAM and the Caribbean, with occasional collaborations supporting the Mexican team. I served as Art Director leading creative concepting, visual identity, animation, photography direction, digital retouching, and UX/UI design for both online and in-dealership experiences. The challenge was to make cutting-edge automotive technology feel approachable and emotionally exciting — blending sleek innovation with human-centered storytelling tailored to each market’s unique voice.
Sico
For Sico, the goal was to remove the taboo and bring the brand closer to real life. The campaign “It Happens” turned moments of intimacy into bold, unapologetic expressions of confidence. The visual language used high-contrast duotones, playful typography, and vibrant gradients to capture the spontaneity of desire while positioning Sico as a brand that celebrates freedom, fun, and responsibility.
Fiat
For FIAT, design is joy — and that energy was at the core of every campaign. I led the creative direction for the brand’s 120th Anniversary celebration, merging heritage with modern playfulness through multi-channel storytelling. From nostalgic visuals to interactive digital pieces, each concept honored FIAT’s Italian legacy while keeping its “People Friendly” personality front and center.
Quaker State
For Quaker State, the goal was to modernize one of the most recognized oil brands in the automotive industry by aligning its visuals with a new era of performance and sustainability. The creative direction emphasized innovation, reliability, and the spirit of endurance — showing that Quaker State products not only protect engines but also drive efficiency and environmental responsibility. The work ranged from high-end digital retouching and master graphics to conceptual promotional campaigns and broadcast storytelling.
Nine West
For Nine West, the goal was to elevate the brand’s fashion storytelling through imagery that felt aspirational yet attainable. The campaign blended editorial sophistication with everyday confidence — highlighting strong, modern women in moments of effortless style. From art direction to final retouching, every detail was designed to preserve the brand’s timeless elegance while giving it a fresh, contemporary feel.
Flash Courses was a self-initiated UX concept I developed during the Google UX Design Certificate program, inspired by the real challenges I experienced while taking the course. Although Google’s certification is free, it’s hosted on Coursera, which adds subscription costs and requires a heavy time commitment — often out of reach for people with multiple jobs or limited schedules. I set out to design a simpler, faster, and completely free alternative: a mobile-first learning app offering bite-sized lessons, built around accessibility, inclusion, and real empathy for modern learners.
AT&T
The AT&T projects focused on expanding the brand’s presence across physical and digital touchpoints through cohesive design systems and smart promotional strategies. This work took place during AT&T’s launch in Mexico, following its acquisition and merger of Iusacel and Nextel — a pivotal moment of transformation for the brand in the region. The goal was to translate AT&T’s global identity into clear, approachable communications that connected innovation, reliability, and human connection. From printed promotional materials and product flyers to experiential display design, every piece was crafted to communicate AT&T’s core message — “It’s time for something better.”
Interceramic
For Interceramic, the creative approach reimagined home renovation as an emotional and relatable experience. The campaign invited customers to “listen” to their homes — transforming tiles, bathrooms, and kitchens into expressive characters that “speak” when it’s time for a remodel. The project combined masterful 3D design, print craftsmanship, and cinematic storytelling to elevate the brand’s promise of quality, beauty, and durability under the concept:
“Do you hear your house screaming: and when will the remodeling be done?”
Archive
A curated selection of archival projects that highlight different stages of my creative career — from digital retouching before the rise of AI to UX/UI, motion, and integrated campaign design. Each project represents a different brand challenge and shows how versatile creative thinking can transcend mediums and industries.
3D
This section brings together a collection of legacy projects from my earlier work in 3D design and visualization. While I no longer focus on this area, I’ve chosen to include it here to inspire others and to demonstrate my ability to think beyond traditional advertising — blending creativity, spatial design, and visual storytelling into meaningful brand experiences.
Jeep
Working with Jeep was an opportunity to blend adventure with design. I led the art direction and digital retouching for global and regional campaigns, creating high-impact visuals that celebrate freedom, terrain, and lifestyle. Each project combined meticulous visual craftsmanship with bold storytelling — from national print campaigns to creative social media concepts that kept the brand’s rugged spirit alive.
Evan Williams
A collection of integrated campaigns for Evan Williams Bourbon, spanning brand partnerships, digital storytelling, and product-focused promotions. Each campaign demonstrates how consistency in visual identity and storytelling can adapt across multiple sub-brands while preserving the heritage of one of America’s most iconic bourbons.
Microsoft
As part of the Wonder Woman 1984 global launch, Microsoft collaborated with Warner Bros. to create a digital campaign that connected the film’s narrative of empowerment and discovery with the power of technology. The concept: “Turn your tech skills into superpowers.” The campaign combined cinematic visuals with the sleek precision of Microsoft’s brand world — blending mythology, coding, and futuristic design into one cohesive experience. I was responsible for developing the master graphics and animation assets that brought this collaboration to life, ensuring both brands coexisted in a visually seamless way.
National Cybersecurity Alliance
Working with the National Cybersecurity Alliance has been one of those projects where creativity and purpose meet. I’ve led the art direction and design across multiple campaigns, helping transform complex cybersecurity topics into visuals that are easy to understand and engaging for people of all ages. From rebranding and web design to social media, billboards, and animated stories, each campaign focused on empowering people to stay safe online — while keeping the messaging modern, relatable, and visually striking.
Alfa Romeo
Working on Alfa Romeo was about channeling the essence of Italian design — passion, precision, and performance — into every visual. As Art Director, I led the creative and post-production process across print, digital, and motion campaigns. From the sleek Giulia and Giulietta to the dynamic Stelvio QV, each piece balanced emotion and engineering, elevating the brand’s signature line: La meccanica delle emozioni.
Tequila Jose Cuervo
Working with the world’s most iconic tequila brand meant reimagining tradition with bold, modern storytelling. Across multiple product lines — Cristalino, Plata, and Reposado — I led creative direction and visual design for campaigns that fused craftsmanship, innovation, and emotion. Each concept captured the spirit of Mexico while appealing to a global audience, balancing premium aesthetics with playful creativity.
Nissan
This was one of the most rewarding long-term collaborations of my career — a full creative partnership with Nissan LATAM and the Caribbean, with occasional collaborations supporting the Mexican team. I served as Art Director leading creative concepting, visual identity, animation, photography direction, digital retouching, and UX/UI design for both online and in-dealership experiences. The challenge was to make cutting-edge automotive technology feel approachable and emotionally exciting — blending sleek innovation with human-centered storytelling tailored to each market’s unique voice.
Sico
For Sico, the goal was to remove the taboo and bring the brand closer to real life. The campaign “It Happens” turned moments of intimacy into bold, unapologetic expressions of confidence. The visual language used high-contrast duotones, playful typography, and vibrant gradients to capture the spontaneity of desire while positioning Sico as a brand that celebrates freedom, fun, and responsibility.
Fiat
For FIAT, design is joy — and that energy was at the core of every campaign. I led the creative direction for the brand’s 120th Anniversary celebration, merging heritage with modern playfulness through multi-channel storytelling. From nostalgic visuals to interactive digital pieces, each concept honored FIAT’s Italian legacy while keeping its “People Friendly” personality front and center.
Quaker State
For Quaker State, the goal was to modernize one of the most recognized oil brands in the automotive industry by aligning its visuals with a new era of performance and sustainability. The creative direction emphasized innovation, reliability, and the spirit of endurance — showing that Quaker State products not only protect engines but also drive efficiency and environmental responsibility. The work ranged from high-end digital retouching and master graphics to conceptual promotional campaigns and broadcast storytelling.
Nine West
For Nine West, the goal was to elevate the brand’s fashion storytelling through imagery that felt aspirational yet attainable. The campaign blended editorial sophistication with everyday confidence — highlighting strong, modern women in moments of effortless style. From art direction to final retouching, every detail was designed to preserve the brand’s timeless elegance while giving it a fresh, contemporary feel.
Flash Courses was a self-initiated UX concept I developed during the Google UX Design Certificate program, inspired by the real challenges I experienced while taking the course. Although Google’s certification is free, it’s hosted on Coursera, which adds subscription costs and requires a heavy time commitment — often out of reach for people with multiple jobs or limited schedules. I set out to design a simpler, faster, and completely free alternative: a mobile-first learning app offering bite-sized lessons, built around accessibility, inclusion, and real empathy for modern learners.
AT&T
The AT&T projects focused on expanding the brand’s presence across physical and digital touchpoints through cohesive design systems and smart promotional strategies. This work took place during AT&T’s launch in Mexico, following its acquisition and merger of Iusacel and Nextel — a pivotal moment of transformation for the brand in the region. The goal was to translate AT&T’s global identity into clear, approachable communications that connected innovation, reliability, and human connection. From printed promotional materials and product flyers to experiential display design, every piece was crafted to communicate AT&T’s core message — “It’s time for something better.”
Interceramic
For Interceramic, the creative approach reimagined home renovation as an emotional and relatable experience. The campaign invited customers to “listen” to their homes — transforming tiles, bathrooms, and kitchens into expressive characters that “speak” when it’s time for a remodel. The project combined masterful 3D design, print craftsmanship, and cinematic storytelling to elevate the brand’s promise of quality, beauty, and durability under the concept:
“Do you hear your house screaming: and when will the remodeling be done?”
Archive
A curated selection of archival projects that highlight different stages of my creative career — from digital retouching before the rise of AI to UX/UI, motion, and integrated campaign design. Each project represents a different brand challenge and shows how versatile creative thinking can transcend mediums and industries.